Sales Emails?
I see a lot of sales people who like to use email when a phone call would be far more effective. I’d like to challenge you to think about what mode of communication you’re using for each interaction.
What is the purpose? What is your desired outcome? Which one will be more likely to accomplish this?
I work with a lot of exceptional insurance agents and sometimes they get leads via contact forms and people will indicated their preferred method of contact is email – they say even in those cases a phone call is best. Heck, people can decide wether or not to take your call – they have Caller ID!
Most salespeople say that it is a lot easier to connect when you speak to someone. So my thoughts – don’t hide behind email if a phone call could be more effective; or a phone call and an email. With that said, sometimes email is the best choice.
Do prospects open your emails? When they open them up do they take action? Respond to you?
If you are looking to improve your results two specific things I’d suggest are:
Make sure your subject line is a little bit mysterious or fun. Read it, would it entice you to open it up if just out of curiosity?
Can your prospect read the email in 2 minutes or less? Consider using bullet points and keeping the message short.
Share some enticing benefits specific to them; not just save money but maybe how they can save money on the insurance on their 2008 Lexus.
Want some more detailed advice? Some tips that can help get your emails opened and get people to take the next step?
I found this presentation on SlideShare (How to Write Kick A** Sales Emails) that has some good ones. Check it out! Oh, and if you have any ideas you can share please let me know.
I’m like a field of corn – ALL EARS!
